On Balance
A magazine for WICPA members
About On Balance
No other magazine in Wisconsin covers the accounting profession like On Balance. Informative and thought-provoking, On Balance makes sense out of an increasingly complex business world. From in-depth features on current accounting issues to regular peer-written columns covering tax, technology, fraud and human resources, On Balance is essential reading for Wisconsin’s CPAs.
Published bimonthly, this leading-edge, full-color magazine offers valuable articles on current issues, written by professionals in the accounting industry.
Why advertise?
- Targeted. Reach 8,000 CPAs, including business executives, educators and legislators
- Visible. Assured by limited amount of advertising
- Affordable. Discounts for multiple insertions and special offers
- Strategic. 80 percent of members considered financial decision makers
Months published
- January/February
- March/April
- May/June
- July/August
- September/October
- November/December
formats accepted
- PDF files
- InDesign CS or higher
- Adobe Illustrator 9.0 or higher
- Adobe Photoshop 7.0 or higher
Ad dimensions
Publication is full color and 9” x 10.875” in dimensions. Your ad can either be full color or black and white.
| Ad type | Ad size | Trim |
| Full page color Full page color w/bleed 2/3 page back cover 1/2 page horizontal 1/3 page horizontal 1/3 page vertical 1/4 page vertical |
7.625" x 9.625” 9 x 10.875” 7.625” x 5.6125” 7.06” x 4.56” 7.06” x 2.83” 2.23” x 8.93” 3.43” x 4.56” |
9.25 x 11.125” |
On Balance display advertising rates
Please request a media kit, which includes advertising rates, demographic information and a copy of On Balance. Media kits are sent via. U.S. mail.
Deadlines
Display advertisements must be received at the WICPA office by the first day of each month two months prior to the issue in which you would like the ad to run (i.e., March 1 is the insertion deadline and March 24 is the art deadline for the May/June issue).
Billing
Billing information must accompany the display ads at time of submission. Advertisers are issued an invoice along with a copy of On Balance at the time of distribution. Payments are due within 30 days of invoice day.
Terms and conditions
WICPA reserves the right to refuse ads. A signed and dated insertion order must be received before any ad can be included in the publication. Advertisers and advertising agencies assume liability for all content of advertisements printed and also assume responsibility for any claims arising against the publisher. A specific position in the publication cannot be guaranteed unless the advertiser chooses special placement of their ad. The WICPA reserves the right to cancel orders from advertisers with past due accounts.
Submit an ad
To place an On Balance display ad, contact Ellen Engel, advertising manager at 262-785-0445 or ads@wicpa.org.
Submit finished ads to:
On Balance Advertising
c/o WICPA
235 N. Executive Drive
Suite 200
Brookfield, WI 53005
ads@wicpa.org.