Find a CPA Promotions

The WICPA’s Find a CPA directory is both a resource for the general public and a benefit for WICPA members. Through promotion, the public will learn about this resource and the value of working with a Wisconsin CPA for their personal or business needs. As a benefit to our members, we have placed radio, print and Web advertising throughout the state. Each ad directs people to the Find a CPA page on our website. WICPA members are listed in the Find a CPA directory free of charge. Make sure your firm is listed today!

60 Second Radio Spots

The AICPA created two radio spots to promote the value of using a CPA and the CPA’s unmatched level of knowledge, experience and education. One spot is directed toward the business owner, and one is directed toward the consumer. Each is customized with the WICPA Web address including the Find a CPA link.

View the list of dates and radio stations on which the ads will be played.

Print Advertising

In Business Magazine
• January and April issues, 1/3-page color ad

Insight on Business Magazine
• February and July issues, 1/3-page color ad

Milwaukee Business Journal
• 2012 Book of Lists, strip ad at the bottom of the list of top 25 CPA firms

Sample print ad:

Web Advertising

• Banner ad in Feb. 2 e-blast from WKLH 96.5 FM, Milwaukee
• Rotating banner ad on www.wklh.com beginning Jan. 24 through February
• Rotating banner ad on www.InsightonBusiness.com home page
• Banner ad in Milwaukee Business Journal Daily Update emails, Feb. 20-24, 2012
• Banner ad on WTMJ AM 620 Radio the week of Jan. 30, 2012

Sample Web ads: