Financial literacy:

small steps today to build a solid financial tomorrow

WICPA Financial Literacy Program

Financial illiteracy is a growing epidemic in the United States. Americans spend $1.22 for every dollar they earn. Statistics show that young Americans are in great need of financial literacy guidance.

The WICPA is focusing on financial literacy for the elementary school and high school audiences.

President Barack Obama declares April National Financial Capability Month!
His proclamation calls “upon all Americans to observe this month with programs and activities to improve their understanding of financial principles and practices.”

Saturday Night Live Skit
Skit puts a twist on financial literacy! Watch the sure-fire way to get out of debt.

Reading Makes Cents
CPAs will visit an elementary school class and read a money-themed book to promote financial literacy. This program will take place in April to tie in with Financial Literacy Month and Teach Children To Save Day.

Reality Stores
Wisconsin high schools host financial literacy events called Reality Stores. CPAs are needed to volunteer at these events.

Feed the Pig
By extending the reach of the CPA profession’s award-winning 360 Degrees of Financial Literacy initiative, the American Institute of CPAs, the Wisconsin Institute of CPAs, other state CPA societies and the Ad Council hope millions of young working Americans will Feed the Pig™.

Request a CPA to speak
High school teachers can Request a CPA speak to classes on topics such as saving, budgeting and credit. To request a speaker, fill out our online form, or contact Mary Murray, membership marketing and student initiatives manager.

Financial literacy resources
Find links to helpful sites with financial information for all ages.


WICPA members volunteer at a financial literacy event, called Reality Store, at McFarland High School.