WICPA Media Kit

Online Media Kit

The CPA: A trusted advisor
Media Partnership Opportunities
WICPA Fact Sheet
WICPA Board of Directors

The CPA: A trusted advisor |

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The CPA impacts almost every area of business and personal finance. In addition, CPAs provide a variety of other services to many industries.

Services
  • Accounting for specialized industries
  • Advice to small businesses
  • Auditing and compiling financial statements
  • Employee benefits consulting
  • Forensic accounting
  • Litigation support services
  • Management accounting
  • Management advisory services
  • Personal financial planning
  • Retirement and estate planning
  • Tax planning and preparation
  • Technological services and consulting

WICPA Contacts

To contact a CPA in your geographic region to discuss these or other topics, please call the Wisconsin Institute of CPAs.

Cynthia Hodnett
Media Relations
800-772-6939 ext. 4516
cynthia@wicpa.org

Wisconsin Institute of CPAs
W233N2080 Ridgeview Parkway, Suite 201
Waukesha, WI 53188

Phone: 262-785-0445; 800-772-6939
Fax: 262-785-0838
Web site: www.wicpa.org

Media Partnership Opportunities |

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As journalists, you’re always looking for ways to better serve your audiences. CPAs are also committed to serving the public. That’s why the Wisconsin Institute of CPAs (WICPA) looks for new community service opportunities that allow us to reach large audiences, and afford CPAs the opportunity to show how they can help individuals or businesses with financial matters.

Here are some examples of community service activities we’ve been involved with in statewide media outlets:

  • Large daily newspapers published weekly question-and-answer columns by soliciting readers’ tax questions to be answered by CPAs.
  • Television stations sponsored call-in programs where CPAs volunteered to answer tax questions over the phone.
  • CPAs offered tax tips and answered consumers’ specific questions about changes in tax filing, new tax laws and more.
  • Several weekly and daily papers published articles on the most commonly asked tax questions.
  • CPAs appeared on news shows to discuss how to select a CPA and the difference between CPAs and non-certified accountants
  • Radio and TV stations sponsored tax tip spots during regular news segments.
  • WICPA Money Management columns and public service announcements are used regularly by newspapers and TV and radio stations throughout the state.

If you’re interested in discussing these ideas, or if you have suggestions for other financial programs during tax season or any time, please let us know. We’re happy to work with you.

WICPA Fact Sheet |

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Name: Wisconsin Institute of Certified Public Accountants (WICPA)
History: Founded in 1905
Membership Profile: 7,878 members: 36% female, 64% male
Areas of Practice: 38% public accounting, 38% business and industry, 18% other areas, 4% education, 2% government
Dues: Dues are paid by voluntary memberships in four categories: fellow, associate, affiliate and student.
Mission: The WICPA strives to serve its members, assure the public, and maintain the integrity of the accounting profession through the provision of continuing education, peer review and community service opportunities; involvement in the legislative process; and communication with the public through the print and broadcast media.
Code of Ethics: CPAs are bound by a strict Code of Professional Conduct to promote a high standard of professionalism and give the public a basis for confidence in the services rendered by CPAs.
National: The American Institute of Certified Public Accountants (AICPA) is the national professional organization for CPAs. Close collaboration exists between the state and national organizations; however, they are two separate, legal entities.
CEO: Dennis F. Tomorsky, CPA, J.D., CGMA
Staff: 14-member staff
Mailing Address: W233N2080 Ridgeview Parkway, Suite 201, Waukesha, WI 53188
Web site: www.wicpa.org
Media Contact: Mary Murray, membership marketing & student initiatives manager, mary@wicpa.org
Phone: 800-772-6939
Fax: 262-785-0838

WICPA Board of Directors |

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Click here for information on the WICPA Board of Directors.