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On Balance
A magazine for WICPA members
About On Balance
No other magazine in Wisconsin covers the accounting profession like
On Balance. Informative and thought-provoking, On Balance
makes sense out of an increasingly complicated business world. From
in-depth features on current accounting issues to regular peer-written
columns covering tax, technology, fraud and young professionals, On
Balance is essential reading for Wisconsin’s CPAs.
Published bimonthly, this leading-edge, full-color magazine offers
valuable articles on current issues, written by professionals in the
accounting industry.
Why advertise?
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Targeted.
Reach 8,200 CPAs, including business executives, educators and
legislators
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Visible.
Assured by limited amount of advertising
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Affordable.
Discounts for multiple insertions and special offers
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Strategic.
80 % of members considered financial decision makers
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Months published
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January/February
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March/April
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May/June
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July/August
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September/October
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November/December
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Ad
specifications and sizes PC formats accepted
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Ad dimensions
Publication is full color and 8.5” x 11” in dimensions. Your ad can
either be full color or black and white.
| Ad type |
Ad size |
Trim |
| Full page color |
8.5” x 11” |
|
| Full page color
w/bleed |
8.65” x 11.25” |
8.375” x 1-.93” |
| Full page
black/white |
8.5” x 11” |
|
| 2/3 page
horizontal |
7.25” x 6.0” |
|
| 2/3 page vertical |
4.75” x 9.25” |
|
| 1/2 page
horizontal |
7.25” x 5.0” |
|
| 1/3 page horizontal |
7.25” x 3.0” |
|
| 1/3 page vertical |
2.25” x 9.25” |
|
| 1/4 page vertical |
3.5” x 4.75” |
|
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On Balance
display advertising rates
Please request a media kit,
which includes advertising rates, demographic information, and a copy of
On Balance. Media kits are sent via. U.S. mail.
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Deadlines
Display advertisements must be received at the WICPA office by the first
day of each month two months prior to the issue in which you would like
the ad to run (i.e., March 1 is the insertion deadline and March 24 is
the art deadline for the May/June issue).
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Billing
Billing information must accompany the display ads at time of
submission. Advertisers are issued an invoice along with a copy of On
Balance at the time of distribution. Payments are due within 30 days
of invoice day.
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Terms and
conditions
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WICPA reserves
the right to refuse ads.
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A signed and
dated insertion order must be received before any ad can be included
in the publication.
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Advertisers and
advertising agencies assume liability for all content of
advertisements printed and also assume responsibility for any claims
arising against the publisher.
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A specific
position in the publication cannot be guaranteed unless the advertiser
chooses special placement of their ad.
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The WICPA
reserves the right to cancel orders from advertisers with past due
accounts.
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Submit an ad
To place an On Balance display ad, contact Ellen Engel, Emerald
Isle Marketing Public Relations, at 262-780-0841 ext. 195 or
ads@wicpa.org.
Submit finished ads to:
On Balance Advertising
c/o Emerald Isle Marketing Public Relations
235 N. Executive Drive, Suite 200
Brookfield, WI 53005
ads@wicpa.org
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