Advice 25-34 year olds can bank on!

The campaign’s Web site www.FeedthePig.org provides a variety of resources including these small, easy steps for building up savings:

• cook a big meal on Sunday and enjoy the leftovers for lunch

• choose credit cards with cash back rewards and no fees

• dust off your library card and watch DVDs for free

• see if your health insurance covers your gym dues

• use in-store grocery savings cards

• quit smoking for your budget and your health

American Institute of Certified Public Accountants & AD Council

New Feed the Pig^™  PSA Campaign

Encourages Young Working Americans to Save

Remember when you were a kid and all it took to manage your finances was regularly dropping coins in your piggy bank?  It’s time for millions of young working Americans to start doing that again, according to a new public service announcement (PSA) campaign from the American Institute of Certified Public Accountants, the state CPA societies and the Ad Council.

The campaign’s icon, Benjamin Bankes, the traditional childhood piggy bank transformed into an attention-grabbing icon, inspires 25-34 year olds to reignite the savings habit by taking small, easy steps to take control of their finances. Through a variety of media, including TV, radio, print, Web, digital and outdoor advertising such as billboards and bus kiosks, the campaign’s call to action, Feed the Pig, reinforces the message to young working Americans to get reacquainted with the piggy bank concept and to save and build long-term financial security.  To begin taking these small steps, the target audience can find free financial information and tools by visiting a new Web site, www.FeedthePig.org.

Smart money management now helps build a solid financial foundation for the future. Sticking to a monthly budget, cutting up a credit card and opening up a 401(k) are just a few basic steps to begin. “Younger adults often don’t realize what a big difference even ‘small change’ makes. By forgoing the morning latte and saving this money, in twenty years you could have over $60,000 in the bank.” says The Wisconsin Institute of CPAs. 

The Feed the Pig campaign is the latest component in the CPA profession’s pro bono 360 Degrees of Financial Literacy effort (www.360financialliteracy.org) which aims to educate Americans, from school children to retirees, on financial topics that apply specifically to their stage of life.

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