EVERY FAMILY BUSINESS NEEDS A SUCCESSION PLAN
There’s a widely published statistic that says only
one-third of family-owned businesses survive the
transition to the second generation. A primary reason
for this dismal survival rate lies in poor succession
planning, reports the Wisconsin Institute of Certified
Public Accountants. While issues of mortality and
family relationships can make succession planning
difficult, a well-constructed plan is essential to
passing the business on to the next generation. Here
are several key strategies for a successful
transition.
Start the process early
CPAs say it’s best to treat succession planning as a
process and not an event. How long the succession
planning process takes depends on your goals and
objectives, your family members, the type of business
you own and your company’s human and financial
resources. In most cases, family business owners
should get started at least five to ten years before
they plan to retire.
Get your family involved
The best way to begin preparing your succession plan
is to determine your objectives, share them with your
family, and seek their input. Remember that it’s
important to keep the lines of communication open.
When important participants are left out of the
process, they may find it difficult to support the
outcome.
One of the first issues you’ll want to discuss is
whether any members of the family are interested in
taking over the business. If your children are
interested, most family business experts agree that
your offspring should work for someone else first. The
experience they gain can provide valuable training and
give them a truer sense of whether they really want to
run the family business.
CHOOSing A SUCCESSFUL SUCCESSOR
Think long and hard about what qualities the ideal
successor should have. Whether the candidates are
within or outside the family, the formula for choosing
your successor is the same – select the person most
capable of managing and growing the business and its
profits.
While this is good business advice, family business
owners often are understandably reluctant to choose
from among their children. While there are exceptions,
bear in mind that having more than one successor
sharing the ownership and management of the business
seldom works. Ultimately, one successor should be
chosen to run the company. Others who are interested
can have a role, but you need a single leader at the
helm. In the interest of fairness, you can use other
means to provide an inheritance to children who are
not involved in the business.
train and coach your successor
Once a successor is chosen, the next step is to assess
the development needs of the candidate and devise a plan
to address them. By choosing a successor well in advance
of the transition, you will have the benefit of training
and coaching your successor over a period of years.
Encourage him or her to build relationships with
employees, vendors, and customers. Along the way,
evaluate his or her commitment, business acumen, and
leadership skills. Be sure to allow sufficient time for
development, but don’t wait too long to give true
responsibility and authority to the potential candidate.
When you think your successor is ready, consider taking
a long vacation to allow him or her to experience being
fully in charge.
Work with a CPA
There are a variety of financial strategies that can be
used to transfer your family business to your
successors. Alternatives to an outright sale of the
business include installment sales, combination
gift/sales, buy/sell agreements, or annual gifting.
This is a complex area with serious tax and financial
implications. A CPA skilled in family business issues
can help you determine the best method to transfer your
business and guide you through the succession process.
The WICPA is the premier professional organization for
Wisconsin CPAs, with more than 8,200 members working in
public accounting, industry, government and education.
Please include the CPA credential in source
identification. Like other professionals, certified
public accountants are required to obtain additional
education, take a rigorous exam and become
certified. Please identify all CPAs by including the
credential with their names. This identification
enhances the accuracy and credibility of your reporting.
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Produced in cooperation with the AICPA
©2006 The American Institute of Certified Public
Accountants
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