I’m Not a Commodity: Becoming a VIP CPA with Nonfiction Branding & Smart Social Media
This fun, highly illustrated presentation introduces a handful of memorable and immediately actionable concepts that can turn you from “just another CPA” into a premium brand in your market. If you’ve ever felt like you just get lumped into a bucket with every other CPA, this presentation is for you.
You’ll learn how to incorporate social media into your personal marketing without intruding on your already busy day, which social media channels make sense for you, how to start building a personal brand that adds value to your business, and a real understanding of how little you have to do in social media to achieve impressive results.
This combination presentation and hands-on seminar will not only make the case for 'why' you should be branding yourself via social media, but give you a toolbox of techniques on 'how' you can.
Some of the things you'll learn how to do—by actually doing—include:
• UnSelfish Selfies™—How to boost your brand by making your clients, colleagues, family and friends look good.
• Leveraging the LIKE+™—How to create high performing, top-quality posts in seconds that can keep you 'top of mind' with all your most important audiences.
• Commissioning your Flagship™—Developing your personal social media 'Cascade Map'.
• Your Key3™—Getting started discovering, crafting and communicating your 'completely true / completely you' brand in three simple words or phrases.
This is not a 'sit and take notes' only event. Be prepared to laugh and learn. The only thing you need to bring? An open mind and your mobile phone—oh, and get familiar with your favorite camera app, too, because you're going to walk out of this presentation/seminar with valuable content that's ready and waiting to be posted.