BEGIN:VCALENDAR
VERSION:2.0
PRODID:
BEGIN:VEVENT
UID:164081imp
DTSTAMP:20260514T040724Z
DTSTART:20270612T160000Z
DTEND:20270612T180000Z
SUMMARY: Cash Flow Clarity: Effectively Communicate Cash Flows for your Board & C-Suite
DESCRIPTION: The cash flow statement is one of the most confusing financial reports-- yet it has the potential to deliver the essential keys to understand business performance. After all\, cash is still both king & queen! This session explores how to present\, interpret & communicate cash flows effectively to help CEOs\, boards & decision makers drive smarter results. By using the Sources & Uses format\, professionals can make the statement more intuitive & actionable. Learn how to simplify cash flow information & focus discussions on what matters most: how cash is generated & deployed? We will demonstrate how to confidently present this powerful financial statement to non-financial leaders. The cash flow statement is misunderstood & we will show you how to fix that & include some amusing videos to drive the points home. We will use the Apple Corporation as an example company in presenting\n 
CLASS:PUBLIC
END:VEVENT
END:VCALENDAR
