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SUMMARY: The Controllership Series: The Controllers Role in Strategic Thinking & Advising: Part II
DESCRIPTION: The strategic controller helps leadership decide what should happen\, not just explain what has already been done. The controller often acts as the enterprise translator between strategy\, operations & financial outcomes. This can sometimes appear to be accuracy-focused & not necessarily decision useful insight. Controllers must move away From just variance explanation & include performance interpretation. To do this\, the controller must understand business models & value drivers\, be able to translate strategy into financial growth & align KPIs with strategic priorities. Part of this process includes understanding concepts of root-cause analysis vs. surface-level variance analysis. It also includes understanding correlation vs. causation in financial data. Within this segment we will review all of these concepts & controllers will come away with insightful ideas regarding how to elevate their roles\n 
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