Social media can help build a young CPA’s professional network and establish a reputation as a knowledgeable accountant — or it could sink his or her chances for that next job or promotion.
Popular social media platforms like LinkedIn, Instagram and TikTok serve as digital brands for individuals. And job recruiters are taking notice.
That said, one human resources director for an accounting firm recommends hiring managers avoid reviewing job candidates’ social media accounts to prevent accusations of employment discrimination.
When using social media to expand your network, do so professionally and responsibly. “It’s OK to share your knowledge and share your viewpoint but think twice and refrain maybe from posting controversial or potentially inflammatory subjects,” the HR director advises. See social media best practices here.