Prioritizing empathy to connect with clients

September 9, 2021

To create successful client relationships, CPAs need to earn the client’s trust and understand their concerns.

How can you connect with clients so that accounting is less cryptic and more collaborative?

One basic principle is to be introspective about your unconscious biases and beliefs regarding client work. Rather than consider a client assigned work, rethink it as an opportunity to grow and learn as a CPA. See more principles.

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