The COVID-19 pandemic affected the way businesses interact with clients, and CPA firms are no exception. Many firms still rely on remote work to connect with current and potential clients. Keeping those clients satisfied with your firm’s services remains a core component of business development.
Like with every business decision, there are both pros and cons of working remotely as opposed to engaging with clients in person at the office. But business development priorities remain the same: develop rapport, earn trust, deal with distractions, and determine your clients’ needs, wants, pains and fears. Read more.