In the digital world, most potential clients conduct extensive online research before selecting the businesses they need. By offering reliable, helpful and timely information online, those potential clients may turn to you for accounting help in the future.
To get started with content marketing, you should first determine a budget. As with any project, decide if a budget needs to include staff time. Consider which online platforms would benefit the firm the most to attract new clientele.
Once your firm has identified its target audience, it can begin crafting messaging that aligns with the company’s values and goals. The key is to make your content compelling and valuable to newcomers. See more tips.