Engaging in thought leadership as a CPA

September 10, 2022

Thought leadership is often thought of as being the business of universities and academics. After all, academic research plays a significant and integral role in the advancement and attainment of new knowledge.

What is not as widely recognized, however, is that CPAs and accounting firms can play an important role in the business of thought leadership as well.

Companies in today’s accounting and reporting environment face an unprecedented number of new accounting and reporting challenges related to environmental, social and governance issues, cryptocurrencies, the COVID-19 pandemic, inflation and many other issues.

To address these challenges, companies are increasingly turning to the accounting community to disseminate timely information, insight and economic forecasts. Thought leadership can serve as a way for CPA firms to showcase their strengths in expertise and community reach. Consider these tips.

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