The accounting profession moves fast, and it can feel important for firms to continuously evolve. However, the fast-moving nature of the industry makes it even more critical for firms to step back and consider their priorities.
That's the message of an upcoming session at AICPA ENGAGE 2023 led by Keila Hill-Trawick, CPA, and Carrie Steffen — two business leaders who believe there's room for change at many firms.
“A lot of people are so focused on growth, getting more clients and more money,” said Hill-Trawick. “I'm hoping people leave the session asking, ‘What do I want my firm to look like, what do I want my life to look like and how do I get there?’” Here’s a preview of what the speakers will discuss.