Business owners poised to invest more in tech, survey finds

July 6, 2023

Small- and medium-sized businesses are looking to invest $10,000 more in their suite of technology solutions this year than they were in 2022, a new study finds.

According to the newly released Intuit QuickBooks Small Business Survey, business owners are willing to invest between $45,000 and $142,000 on tech products that can help them focus on growth and financial stability.

With 39% of business owners reporting that they find managing finances and accounting a key challenge, there’s a great opportunity for CPAs to step into an advisory role and support entrepreneurs with tech tools. See more highlights.  

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