With the average accounting firm handling anywhere from 50 to over 200 clients, the deck is stacked against accountants looking to provide clients with personalized experiences. However, exceptional customer experiences are critical to client retention, with 77% of customers stating they are more willing to stay with a financial firm if they feel valued.
That’s why some personal accountants and firms are turning to customer relationship management (CRM) solutions to help improve sales, efficiency and customer satisfaction.
At its basic level, a CRM platform allows accountants to track and organize client information, including notes, documents, activities and relationship status. On a deeper level, CRM platforms can enable accountants to assess investment and planning performances to quickly flag and communicate potential risks or profitable gains.
Because no two accounting firms are the same, it’s important to find the right CRM platform that meets your business’s unique needs. Read more.