New survey data indicates that now is the time for accounting firms to start providing client advisory services (CAS) offerings to clients.
Data from the AICPA and CPA.com’s 2022 CAS Benchmarking Survey shows that interest in CAS remains high, with a double-digit growth trend since the survey began in 2018.
According to the survey, 72% of respondents indicate that they have a strong growth pipeline for their CAS offerings. This growing demand could suggest that the accounting profession is heading in a direction where clients will expect CAS offerings to be the standard.
Developing a CAS practice can be valuable to deepen engagement with existing clients while expanding the customer base and remaining competitive with other firms.
Building a CAS practice may take some time, but the recent data shows it is more than worth the investment. Consider these steps.