Accounting firms are continuously innovating, developing new offerings and finding new ways to stand out in a crowded field. While many firms are understandably focused on bringing in new clients, it’s vitally important to retain existing clients as well.
Firms can foster strong client relationships through a variety of methods, of course. One initiative firm leaders can consider is developing clear, measurable key performance indicators (KPIs) that allow you to demonstrate your firm’s holistic value to clients.
KPIs enable businesses to measure success. To measure success with clients, there are certain areas firms can assess to understand what they are achieving. Those areas include time saved, number of errors reduced, accuracy, client satisfaction and more.
While there are many ways to measure success, firms can incorporate these common KPIs in their practice to demonstrate its value to clients.