Manufacturers optimistic about 2024 revenues, survey finds

November 18, 2023

Despite some concerns about a possible recession, most manufacturers in a recent Wipfli survey expect their revenues to increase next year.

The Milwaukee-based accounting and advisory firm released the results of its latest online survey conducted via email in August. A total of 335 manufacturing companies responded. About 11% of which are based in Wisconsin.

The survey found that 88% of respondents project higher revenues in 2024. Optimism among the manufacturers appears to have risen, as 35% said they feel much better about their company’s financial future than they did at the start of 2023.

Another 44% said they feel somewhat better about it, while 11% said they feel somewhat worse, 8% said no change and 2% said much worse. See more findings.

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