Most college-educated respondents in a recent survey, both in their roles as employees and consumers, are welcoming the ever-increasing presence of generative artificial intelligence (Gen AI) in their everyday lives. However, other research questions whether companies are ready to deliver.
The 2024 KPMG Generative AI Consumer Trust Survey found that 51% of American adults are extremely excited or very excited about Gen AI. At the same time, a global survey of 1,406 C-suite executives found that 66% are ambivalent or dissatisfied with their companies’ progress with Gen AI and other forms of AI.
While two-thirds of executives said they believe it will take at least two years for Gen AI to "move beyond the hype," just 8.7% of executives in the survey reported that their companies expect to invest more than $50 million in Gen AI and other AI technologies in 2024.
Among executives at those companies investing heavily, 67% expect to benefit from cost savings of more than 10% in 2024 because of that commitment. See more findings.