Survey: Culture, tech key to accounting talent retention

January 31, 2025

Forty-one percent of accounting firms in a recent Wolters Kluwer study said staffing challenges will “significantly impact” the accounting industry.

Creating a positive work culture is “huge” when addressing ongoing talent shortages in the industry, said Dean Sonderegger, senior vice president and general manager of Canada and Research & Learning US for Wolters Kluwer.

Wolter Kluwer’s survey of over 2,300 respondents found that 32% of the firms were looking to ease talent-related challenges by enhancing company culture.

Meanwhile, 37% cited creating flexible work arrangements and 38% said they were offering competitive salaries and benefits to address the talent shortage.

Embracing the age of artificial intelligence (AI) also plays a key role in attracting talent. 

According to the survey, 61% of respondents said bringing AI into accounting “creates the capacity for more engaging work,” while 35% said it also helps to attract “tech-savvy” professionals. See more findings.

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