A new report shows small and medium-sized businesses (SMBs) are aggressively adopting technology to drive market growth and operational efficiency.
The surge is fueled by increasingly accessible artificial intelligence (AI) and content creation tools, empowering SMBs to expand their marketing and sales capabilities and reach new markets.
The sixth annual Verizon Business State of Small Business Survey of 600 SMBs across the U.S. also found that social media is a critical driver for businesses.
The survey found 58% of respondents are now using TikTok to drive business and 38% of them are actively integrating AI into their operations. See more key findings.