Value pricing has gained traction in various sectors, yet many CPA firms still rely on traditional hourly billing methods.
The CPA Journal recently outlined a strategy for CPA firms to adopt value pricing, which focuses on bundling services based on perceived customer value rather than costs.
The research found that a 1% increase in price can boost margin dollars by 12.5%, assuming everything else remains constant.
Understanding client needs and designing service packages accordingly are vital to unlocking the benefits of value pricing. Read more.