Growing use of artificial intelligence (AI) in advertising is expected to boost the global entertainment and media industry's revenue to $3.5 trillion by 2029, according to a recent PwC report.
The industry is projected to record a compound annual growth rate of 3.7% until 2029, the consulting firm said in its Global Entertainment & Media Outlook 2025-29 on Thursday, July 24. The growth will also be supported by non-digital categories like live events.
The report said that digital formats, which accounted for 72% of overall ad revenue in 2024, will rise to 80% in 2029, with new technologies including AI and hyper-personalization expected to drive more end-market uptake. Learn more.