Building a coaching culture in your firm

August 12, 2025

The accounting profession is all about numbers, deadlines and meeting client expectations, so “coaching” can sound a bit … soft. It’s worth considering, though, that coaching can help build trust, improve performance and create a workplace where people feel empowered.

The terms coaching, managing and mentoring get tossed around like they’re interchangeable, but they each serve a different purpose. Managing is about outcomes. Mentoring is about sharing wisdom. Coaching is about asking instead of telling and helping someone develop their ideas, overcome challenges and grow their potential.

Firms that build coaching into their leadership style improve employee retention, problem-solving, firm culture and client outcomes. When your team is stronger and more engaged, clients take notice. Consider these benefits.

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