A new study of U.S. small businesses found that celebrating wins, whether big or small, is associated with improved business outcomes and revenue.
The study, commissioned by small business technology platform Xero, surveyed U.S. small business owners as part of a broader seven-country report of 2,300 small businesses.
Of the 85% of U.S. small business owners who celebrate, a majority report that it improves morale (81%), strengthens performance (78%) and increases motivation (77%).
The study also highlighted business owners’ emotional connection to reaching milestone moments, which include achieving feelings of pride (55%), happiness (53%) and motivation (44%). See more findings.