Report: Black Friday sales increased 4.1% this year

December 3, 2025

Sales on Black Friday rose from a year earlier, according to a key data provider — a sign that U.S. consumers are continuing to spend despite persistent economic concerns.

Retail sales, excluding autos, increased 4.1% on the day after Thanksgiving, according to data from Mastercard SpendingPulse. That surpasses last year’s 3.4% growth.

The figures, which are not adjusted for inflation, draw from both online and in-person purchases to give a broad view of economic activity.

The holiday season is a key barometer for consumer demand, with executives, economists and investors closely watching households’ spending habits. See more key takeaways.

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