CPAs focus on client retention, survival

June 22, 2020

A new nationwide survey has found that CPA firms worry that up to 28% of their clients may not survive the current economy due to the COVID-19 pandemic.

The AccountantsWorld survey gauged the business outlook for nearly 400 professionals in public accounting. Almost 90% of survey respondents were owners or partners of accounting firms.

According to the survey, accountants believe that more than half of their small and medium-sized business clients will struggle to survive or will need to scale down their growth expectations, and that barely 10% will emerge with minimal impact to their business.

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