Sponsorship FAQs

Below are answers to frequently asked questions about sponsoring WICPA conferences and special events. If you have a question that is not answered here, please contact Sue Daniels for assistance.

Why should I sponsor a WICPA conference or special event?

There are many reasons to sponsor a WICPA conference or special event. We value our relationships with sponsors and let them know how important they are to us and to our members. We have a numerous sponsors that continue to sponsor conferences and special events year after year — we don't even have to ask. Here are just some of the reasons why:

  • We are the premier association for accounting professionals in Wisconsin and have more than 7,000 members.
  • Our 110+ year track record of highly regarded conferences and special events reflects our dedication and success.
  • Many well-known and respected decision-makers attend our events.
  • You'll get significant value through our promotions that utilize a wide variety of print and digital marketing avenues.
  • You're not treated as just a transaction.

How do you help me succeed?

Our comprehensive marketing campaigns are designed to attract accounting, financial and business executives and professionals to our events. Included in these campaigns are promotions of you as a sponsor and your presence at the event (if applicable) in both print and digital formats.

Additionally, the incorporation of onsite print and digital collateral, day-of social media exposure, website and social media post-event recaps, and the opportunity to address the audience further encourages attendees to learn more about your offerings. Ultimately, our goal is to provide you with the best value by promoting your presence before, during and after an event.

How do I sponsor?

To sponsor WICPA conferences and/or special events, please contact Sue Daniels.

Is there an advantage to becoming a sponsor early?

Submitting a sponsorship application early has many advantages. All conferences and special events have a maximum number of sponsorship spots available, and the top benefits for sponsorships fill up quickly.

Becoming a sponsor earlier rather than later gives you a much better chance to secure a spot at your desired sponsorship level and be included in all promotional materials. Additionally, the earlier you become a sponsor, the further ahead you can plan for a conference and/or special event.

When is the sponsorship deadline?

Deadlines to sponsor a conference and/or special event may slightly differ depending on the conference/special event and the level selected, but in most cases, to receive all benefits listed with sponsorship, an agreement must be signed and payment provided, as well as all necessary files and information, as detailed in the agreement, a minimum of 120 days prior to the conference/special event you are interested in sponsoring. However, the number of sponsors, certain sponsorship levels and the most visible and valuable sponsor benefits are limited in quantity, so the earlier you decide to become a sponsor, the better chance you have of securing a spot at your desired level and receiving the top sponsorship benefits.

How can I get the most visibility as a sponsor?

The best way to get the most visibility at conferences is to be a Gold Sponsor. For special events, sponsorship levels are customized based on the event, and depending on the type of visibility you're interested in, we'd recommend visiting each special event's sponsorship opportunities page and selecting the level that best aligns with your marketing goals. Some of the greatest visibility opportunities and values at special events and conferences are available only to the top levels, such as:

For conferences:

  • A full-page ad in the electronic and print conference materials
  • Premier exhibit space placement in high-traffic areas
  • The opportunity for a representative to address attendees
  • Increased number of exhibit representatives
  • Complimentary event attendees

For special events:

  • The opportunity for a representative to address attendees
  • Exclusive exposure associated with a premier part of an event
  • Exclusively sponsored items
  • The opportunity for a representative to address attendees
  • Receiving the finalized attendee mailing list
  • Logo on more event items and signage than other levels
  • Increased number of complimentary event attendees

Where can I stay overnight?

All of our events take place at either hotels, convention centers with a hotel attached, or a facility within close proximity to one or more hotels. If you are interested in staying before, during or after an event, please make reservations by contacting the hotel directly.