Strategic CFO: Developing Strategy & the Why

Overview

Effective CFOs & CPAs play a critical role in shaping & executing organizational strategy. This session focuses on how strategy is developed, why many strategic plans fail & how finance leaders can help organizations create focus in an increasingly complex & fast-changing environment. Participants will explore competitive advantage, the use of financial & non-financial metrics & the importance of aligning strategy with mission, culture & resources. Through discussion & real-world case examples, attendees will gain practical tools to evaluate, measure & support successful strategies across for-profit & nonprofit organizations. Use of some video reels will add levity to some of the key points.