Cash Flow Clarity: Effectively Communicate Cash Flows for your Board & C-Suite

Overview

The cash flow statement is one of the most confusing financial reports-- yet it has the potential to deliver the essential keys to understand business performance. After all, cash is still both king & queen! This session explores how to present, interpret & communicate cash flows effectively to help CEOs, boards & decision makers drive smarter results. By using the Sources & Uses format, professionals can make the statement more intuitive & actionable. Learn how to simplify cash flow information & focus discussions on what matters most: how cash is generated & deployed? We will demonstrate how to confidently present this powerful financial statement to non-financial leaders. The cash flow statement is misunderstood & we will show you how to fix that & include some amusing videos to drive the points home. We will use the Apple Corporation as an example company in presenting.