Business & Industry Fall Conference
7.80 Credits
Member Price $339.00
Price will increase by $50 after 9/3
Non-Member Price $439.00
Price will increase by $50 after 9/3
Overview
Your Source For Key Updates & Insights on Timely Issues
Attend this year's Business & Industry Fall Conference to gain timely insights into the economic, tax and business issues shaping today's organizations. Hear from leading experts on the latest tax developments, AI and cybersecurity, business transactions and valuation, workforce talent strategies, leadership and emerging trends affecting finance and accounting professionals. You'll leave with practical strategies to strengthen your organization and prepare for what's ahead.
Audience
CPAs, CEOs, CFOs, controllers, directors, managers, HR professionals and accounting staff will benefit greatly by attending.
Overnight Accommodations
A block of rooms has been reserved at the Hilton Garden Inn in Brookfield (next to the Brookfield Conference Center) for the night of Wednesday, Sept. 23, with a room rate of $136 (plus tax). To reserve a room in the block, please book online by Sept. 1 or call 877-782-9444.
Online Option
For those unable to attend the conference in person, another option is available! This year's Business & Industry Fall Conference will be streamed live, including all of the general sessions and the most popular breakout session! The registration page and more details for attending via WICPA CPE Livestream is available here.
Registration Changes
We are excited to provide the convenience of offering both in-person and livestream options for attending our conferences. However, if a registrant wishes to change from in-person to livestream attendance 14 days or less prior to a conference, the WICPA CPE Department must be contacted to make the change and a $25 fee will apply. For Cancellation Policy details, please see the registration form or visit the CPE Requirements & FAQs page.
Sep 24, 2026
General Session
- Registration & Networking
This session is available to registrants only.
General Session
- Welcome & Opening Remarks
This session is available to registrants only.
General Session
- Signals & Shifts: Understanding Today's Economy From Global Trends to Wisconsin Reality
Rebecca Greis, Executive Director, Milwaukee 7Rebecca Greis
Rebecca Gries is Executive Director of the Milwaukee 7 Regional Partnership (M7), where she leads economic development efforts across southeast Wisconsin’s seven-county region. Since joining M7 in December 2018, she has helped companies, including Microsoft, Generac, and Lilly, expand to or within the region, while advancing initiatives that strengthen the region’s economy. Known for building strong partnerships between businesses, government, and community organizations, Rebecca has positioned Milwaukee as a premier destination for business growth and innovation.
Her leadership and impact have been recognized through numerous honors, including Milwaukee Business Journal 40 Under 40 (2024) and North American Top 50 Economic Developer (2022). She serves on the boards of Northwest Side CDC and Literacy Services of Wisconsin, reflecting her commitment to connecting economic development with community empowerment. Rebecca holds an MA in Global Politics from Loyola University Chicago and a BA in Political Science from St. Norbert College.
Economic conditions continue to evolve across global, national and regional markets. You will gain a clear, big picture view of the economic signals shaping today’s environment and how they connect to Wisconsin’s economy. Alongside key global, U.S. and state trends, you’ll learn how Wisconsin is being viewed by investors, companies and markets beyond its borders — and what that positioning may mean for future opportunity.
This session is available to registrants only.
Breakout Session
- Cybersecurity: A Guide to Protecting Yourself and Your Business
Brad Otto, Owner, P3C Technologies LLCBrad Otto
Brad Otto started out teaching people how to use computers at age 11. He founded P3C Technologies at age 14 and began building custom computers for his clients. Before P3C Technologies became his full time gig in 2012, he worked for a global technology consulting company traveling the world to help businesses implement new and exciting technologies to support their operations. Today, he operates P3C as a Managed IT Provider for small and mid-size businesses. P3C’s cybersecurity plans are built on proactive care, featuring robust protection, regular updates, and continuous staff education. Brad continues to leverage his years of experience to guide owners through the complex world of modern IT.
Cybersecurity threats often stem from everyday habits rather than sophisticated technical attacks, making employees the first line of defense. This session will explore common security risks, real-world examples of both emerging and persistent cyber threats, and the growing impact of AI in the workplace. You will learn practical strategies to reduce risk, establish effective AI guardrails, encourage secure behaviors, implement a cybersecurity checklist and build an AI program that delivers a strong return on investment.
This session is available to registrants only.
- Red Flags in Buying & Selling a Business
Daniel Welytok, Attorney / Shareholder, von Briesen & Roper, s.c.
Whether you’re preparing for an acquisition or planning an exit, understanding the complexities of a business sale is essential. This session will address the business sale transaction process, including transaction form, financing, indemnifications, due diligence, purchase price adjustments/escrows, business transition issues and post-closing matters. You will get practical insights into identifying potential red flags and managing risk throughout the transaction.
This session is available to registrants only.
General Session
- Federal Tax Update, Including Review of the "One Big Beautiful Bill Act"
James Brandenburg, Director, Taxation, SikichJames Brandenburg
Jim Brandenburg, CPA, MST, is a director with extensive experience and knowledge in corporate and partnership tax law, mergers and acquisitions, and tax legislation. His expertise includes working with owners of closely held businesses to identify tax planning opportunities and assist them in implementing these strategies. Jim assists clients in areas such as: • Tax planning and reporting for manufacturers, distributors and contractors • International tax consulting and compliance • Alternative Minimum Tax (AMT) planning • LIFO inventory planning, analysis and implementation • Interest charge DISCs planning, analysis and reporting • Tax controversies including IRS and state tax notices and audits • Foreign bank and investment account reporting and compliance • Health care surtax on net investment income planning, analysis and reporting
SERVICE AREAS • Tax Planning • Construction Services • Manufacturing and Distribution Services • Automotive Dealership Services • Health Care Services • Research Tax Credit Analysis and Planning
AFFILIATIONS • American Institute of Certified Public Accountants • Wisconsin Institute of Certified Public Accountants Member, Past Committee Chair, Federal Tax Committee
EDUCATION • Bachelor’s Degree in Business Administration - Accounting, University of Wisconsin – Madison • Master’s Degree in Taxation, University of Wisconsin – Milwaukee
Stay current on the latest federal tax developments, including key provisions of the One Big Beautiful Bill Act and their implications for businesses. This session will review recent IRS guidance, tax cases and planning opportunities as well as highlight certain strategies to maximize tax savings, avoid common pitfalls and prepare for effective tax planning in 2026 and beyond.
This session is available to registrants only.
General Session
- AI Integration: Governance, Risk, Controls & Accountability
Brent Bowden, Director, Tech Assurance, KPMGBrent Bowden
Brent Bowden is a Director in KPMG’s Technology Assurance practice, based in Atlanta, Georgia, with over 13 years of experience advising organizations on audit, risk, and controls in complex, technology-enabled environments. He is a recognized leader in AI governance and assurance, with a focus on integrating artificial intelligence into internal controls over financial reporting.
Brent leads the development and go-to-market of KPMG’s AI assurance and governance offerings within the Audit practice. He has performed AI governance and assessment engagements for large, complex organizations, advising on the design, implementation, and evaluation of controls over AI-enabled processes, including those impacting financial reporting. His work focuses on helping organizations operationalize AI governance and align with emerging frameworks such as NIST AI RMF and ISO 42001.
He brings extensive experience in attestation services, including Sarbanes-Oxley (SOX) integrated audits and financial statement audits, where he evaluates IT and business process controls in highly regulated environments. Brent specializes in helping organizations embed AI risk management, governance, and accountability into existing ICFR and SOX frameworks as AI adoption accelerates.
Brent is a thought leader in the rapidly evolving field of AI attestation and frequently speaks on AI governance, internal controls, and responsible AI adoption. He works with clients across industries, including retail and technology, supporting organizations as they scale AI in critical business and financial processes. A former professional athlete, Brent brings a high-performance, team-oriented mindset to his work and is known for delivering high-quality outcomes, building strong client relationships, and developing high-performing teams.
Kim Fornek
Kim Fornek is a Managing Director in KPMG’s Technology Assurance practice, based in Chicago, Illinois, and currently serves as the AI Business Unit Lead. She has over 15 years of experience advising organizations on IT risk, audit, and controls within complex, technology-enabled environments. Since joining the firm in 2008, she has specialized in supporting clients through SOX 404 compliance and SOC reporting, with a focus on designing and evaluating effective control frameworks.
Kim focuses on the planning, execution, and oversight of IT risk and assurance engagements, with deep expertise in IT general controls (ITGCs), business process controls, and automated application controls. In her role as AI Business Unit Lead, she is also focused on advancing the integration of artificial intelligence into risk and control frameworks, helping organizations address emerging risks while aligning with evolving regulatory and governance expectations. Her work centers on helping organizations strengthen their control environments through practical, risk-based approaches.
She brings extensive experience leading large-scale engagements across a range of industries, including consumer products, industrials, real estate, and asset management. She has also guided organizations through IPO readiness and SOX implementation, advising on compliance with current auditing standards and leading practices.
With a highly analytical and control-focused approach, Kim emphasizes precision, traceability, and alignment between financial risks and underlying IT controls. She plays a key role in driving consistency across engagements while helping organizations enhance governance, strengthen control environments, and respond to evolving regulatory expectations, including those introduced by emerging technologies such as AI.
As AI becomes embedded in financial reporting processes, organizations must rethink governance, risk and internal controls. This session will explore how generative and agentic AI introduce new risks, including autonomy, opacity and model change. You will leave this session with actionable insights to strengthen accountability, manage risk and enable responsible AI adoption.
This session is available to registrants only.
Breakout Session
- Pay It Forward Wisconsin: Investing in Education, Opportunity & Talent
Jenny Gryniewicz, Director of Community Engagement, Pay It Forward WisconsinJenny Gryniewicz
Jenny Gryniewicz serves as Director of Community Engagement for Pay It Forward Wisconsin, MMAC’s Scholarship Granting Organization (SGO). In this role, she leads efforts to increase awareness of the program, expand employer participation, strengthen community partnerships, and grow payroll deduction giving opportunities across Wisconsin. Her work is focused on connecting businesses, communities and individuals to invest in educational opportunity and the future workforce of Wisconsin. Prior to joining MMAC, Jenny served as Vice President of Statewide Philanthropy for Junior Achievement of Wisconsin, where she provided strategic leadership for statewide and multiregion philanthropic initiatives that expanded educational and economic mobility opportunities for students across the state. Jenny has extensive fundraising, relationship-building and nonprofit leadership experience, along with a deep passion for creating pathways to success for Wisconsin students. She is committed to building strong partnerships that support educational access, workforce development and long-term economic prosperity throughout Wisconsin.
Pay It Forward Wisconsin is a scholarship-granting organization that expands access to education and workforce training while helping address the state’s talent needs. Get an overview of how the program works, its funding sources and the role of the employer in creating educational opportunities for students. You will also learn about the schools and students served through the program, the impact of key partnerships, and how Pay It Forward Wisconsin is helping strengthen Wisconsin’s future workforce through increased access to education and career pathways.
This session is available to registrants only.
- Using the EOS Program: A Guide
Paul Krejcarek, CFO, EOS WorldwidePaul Krejcarek
Paul Krejcarek is a professional EOS Implementer, dedicated to teaching, facilitating, and coaching the EOS System. With a robust foundation in public accounting, Paul spent the first seven years of his career honing his skills in this field. He then transitioned into the private sector, where he held significant roles including Controller, CFO, and VP of Operations over a span of 30 years, primarily within the manufacturing industry. Paul has been a pivotal part of leadership teams that implemented EOS in several companies, building great teams and driving organizational success.
Paul’s experience expands many industries including tier 1 manufacturing, OEM manufacturing, industrial painting, music publishing, music production, logistics, auto restoration, non-profits and sports. He currently serves on the finance committee for Notre Dame School of Milwaukee.
Paul is a CPA and holds a bachelor’s degree in accounting from Marquette University. He furthered his education with an Executive MBA from the University of Wisconsin-Milwaukee.
Outside of his professional life, Paul enjoys biking, golfing, and cherishing time with his family.
Discover how the Entrepreneurial Operating System can help leadership teams create greater clarity, accountability and traction. You will get an overview of the EOS framework and learn practical strategies for overcoming common challenges related to people, execution, communication and growth. Learn how to align your organization around a shared vision by improving accountability, strengthening team health and building healthier, more scalable businesses.
This session is available to registrants only.
Breakout Session
- Talent Strategies for the Modern Workforce
Kelly Barthel, Principal, Korn FerryKelly Barthel
Kelly connects high-performing, experienced career interim professionals with companies having a gap need to solve problems and keep work and business moving seamlessly.
With over 25 years of deep functional experience, Kelly is a passionate mentor to consultants and an accomplished and collaborative senior leader, pairing strong strategic vision with the ability to execute. Energetic, personable, pragmatic, and analytical, she is a tactical leader and analyst.
Kelly started her career in public accounting with Ernst & Young and has also had tenures at public companies such as Abbott Laboratories and Badger Meter, as well as privately-held corporations. She is especially seasoned in the manufacturing industry and provides partnership to public and private companies as well as PE firms.
She received her CPA and is an active community volunteer and board and committee leader.
Gain insights into the latest hiring, retention and workforce trends shaping the accounting profession, including leadership mobility, flexible work models and the growing use of interim and project-based talent. This session will also explore how AI and emerging technologies are transforming finance and accounting roles, influencing hiring priorities and increasing the need for digitally fluent leadership. You will leave with practical strategies for attracting, retaining and developing top accounting and finance talent in a rapidly evolving business environment.
This session is available to registrants only.
- Value Before the Deal
Jason Glisczynski, Co-Founder | Managing Partner, Silvertree, LLC.
Jason Glisczynski
Jason Glisczynski, CPWA®, CFP®, is the Co-Founder and Managing Partner of Silvertree, a private wealth advisory firm focused on delivering clarity, confidence, and tax-efficient strategies to executives and business owners in manufacturing. With over two decades of experience across financial planning, tax mitigation, and strategic advisory, Jason specializes in helping senior financial leaders—particularly in manufacturing and professional services—solve complex challenges that go beyond the numbers. A Certified Private Wealth Advisor® and CERTIFIED FINANCIAL PLANNER™, Jason brings a systems-oriented approach to scaling operations, managing team capacity, and improving profitability within finance departments and advisory teams. He is a recognized speaker for WICPA and a frequent contributor to thought leadership publications on leadership burnout, tax strategy, and organizational efficiency. Jason also serves on multiple nonprofit finance committees and draws from his own experience as a high-net-worth individual and business owner to offer actionable insight. His mission is simple: to help professionals move from overworked and reactive to empowered and strategic—without sacrificing wellbeing, growth, or integrity.
Most business owners assume value is determined at the time of sale. In reality, outcomes are shaped years earlier. This session will focus on where value is lost, how to identify it early and how to guide clients before timing or circumstances force a decision.
This session is available to registrants only.
General Session
- In the Crosshairs: Accountant Liability Issues
J Bradley Sargent, Managing Member, The Sargent Consulting Group, LLCJ Bradley Sargent
Brad is the Founder and Managing Member of The Sargent Consulting Group. Brad assesses clients’ challenges and identifies solutions quickly and cost-effectively. Brad focuses clients on “defining a win” in every situation and working towards that goal. Those wins have ranged from $100m+ judgments in federal court to reduced jail time for criminal convictions. Brad’s candor and competency creates relationships with clients that endure and he is frequently sought at times of great crisis, when a truly trusted advisor can make the most impact. Brad loves distilling complicated financial information into a compelling, simple story and he has been recognized as an expert witness in multiple venues and is a highly sought guest lecturer and speaker. Brad has created a firm culture that treats every matter the same regardless of size, does not take itself too seriously (the work is serious enough) and looks to laugh out loud every day.
Grant Wackerman
Grant Wackerman is a Senior Consultant at The Sargent Consulting Group, LLC. Grant received his Master of Science in Accountancy from Western Michigan University and is a Certified Public Accountant and Certified Fraud Examiner. Grant received numerous Dean’s List Awards, was inducted into the school’s International Business Honors Society, Beta Gamma Sigma, and served as President and Secretary for the Honors co-ed organization for Accounting, Finance, and Information Systems students, Beta Alpha Psi-Gamma Rho Chapter. In his spare time, Grant enjoys sports, travel, fishing, and scuba diving.
This session will take a look at various issues and ethical choices CPAs face on a regular basis, along with a review of codes of conduct and the legal ramifications for crossing ethical lines.
This session is available to registrants only.
General Session
- Closing Remarks & Prize Drawings
This session is available to registrants only.
Non-Member Price $439.00
Member Price $339.00