AICPA launches national campaign promoting the CPA profession

A national advertising and social media campaign will highlight CPA Trust, a new AICPA initiative focused on deepening recognition of the accounting profession’s full range and value.

The campaign was developed in collaboration with state CPA societies to put the profession front and center by sharpening public understanding of what CPAs do in order to build demand for CPA expertise among business leaders, families and individuals.

CPA Trust, according to the news release, underscores that trust is not a message or marketing claim, but something built into CPA licensing, ethical obligations, professional oversight and expertise.

For licensed CPAs, the initiative is a signal that the profession is investing in itself, showcasing its value, and inviting members to take part in the story. Read more.