Survey: 92% of CFOs, finance executives feel pressure to show ROI from AI
July 23, 2026
A recent survey found that 92% of CFOs and top finance executives feel pressure to show that investment in artificial intelligence yields a decent return, and only 7% say their organization focuses more on AI governance than speed of adoption.
In one sign that AI oversight lags adoption, 30% of survey respondents said their company has not updated internal controls within the last year, Avalara found in its survey of 1,505 CFOs and senior finance executives.
Accountability for AI errors is also spotty, with 23% of respondents saying responsibility for a mishap would fall to no one or would be unclear, the survey found. See more findings.