Accounting & Auditing Conference Livestream
Online
8.50 Credits
Member Price $329.00
Price will increase by $50 after 10/20
Non-Member Price $429.00
Price will increase by $50 after 10/20
Overview
Your Source For Key Updates & Insights On Timely Issues
Attend this year’s Accounting & Auditing Conference to gain timely insights into the issues shaping the accounting profession and the business environment. Hear from leading national and local experts on the economic and financial market outlook, the latest FASB developments, the growing impact of AI, technology risks, client advisory conversations and hot tax practice, procedure and ethics issues. You’ll leave with practical strategies, fresh perspectives and actionable ideas to help you navigate change, strengthen your skills and deliver greater value to your clients and organization.
Who Should Attend
CPAs and accounting and financial professionals in public accounting, industry and government will benefit from this conference, which covers timely issues in accounting, auditing, tax, technology, financial markets and client advisory services.In-Person Option
For those looking to attend the conference in-person, this year's Accounting & Auditing Conference will be held at the WICPA Office. The registration page and more details for attending in person is available here.
Jan 30, 2026
General Session
- The Wealth Conversation: What Clients Really Want from their CPA
Sherron Permashwar, Founder, The Modern Savvy CPA, LLCSherron Permashwar
Sherron Permashwar, CPA, PFS, is a Wealth Strategist, Financial Mindset Speaker, and founder of The Modern Savvy CPA, LLC. As a Certified Public Accountant and Personal Financial Specialist with nearly three decades of experience, she brings technical financial expertise together with practical, real-life strategy.
Sherron is known for translating complex financial concepts into clear and relatable guidance that audiences can apply. Her work goes beyond the numbers to explore the mindset, behaviors, communication skills, and relationships that influence financial decisions and long-term outcomes.
Through engaging storytelling and practical tools, she helps individuals and professionals move from overwhelm to clarity, from reactive decisions to intentional action, and from traditional number-focused roles to greater strategic influence. She has presented for professional and leadership audiences, including AICPA and CIMA events.
Clients may approach their CPA with questions about numbers, but those questions often reflect deeper concerns about security, opportunity and the future. Learn how to move beyond transactional discussions and lead more meaningful financial conversations. Discover how to uncover clients’ real priorities, communicate guidance more effectively and build the trust required to become a valued strategic adviser.
This session is available to registrants only.
Nov 10, 2026
General Session
- Welcome & Opening Remarks
This session is available to registrants only.
General Session
- Economic & Financial Market Outlook: Possibilities & Probabilities
Clare Zempel, Principal, Zempel StrategicClare Zempel
Clare Zempel honed his nimble approach to a dynamic analysis of complex economic and financial issues as an economist and investment strategist for major national firms. Prior to founding Zempel Strategic, Zempel served as director of investment policy, chief investment strategist and chief economist for Robert W. Baird & Co. Incorporated, and as chief economist for the First Wisconsin Corporation, now U.S. Bank.
Zempel continues to use that same exceptional mix of skill and insight to consult with financial institutions, corporations and private investors. He combines innovative research and seasoned common sense to create simple tools, sound interpretations and useful recommendations for his clients to use to shape and implement policies. Zempel looks past the headlines to the facts and puts consensus views to the test. He asks and answers the questions that matter most for business and investment success.
Clare Zempel has addressed numerous conferences and seminars in the United States and Canada. He has appeared on CNBC and NPR. The New York Times Magazine counted Zempel among leading business and academic economists, and Business Week listed him among the top investment strategists in the country. The Executive Education Department at the University of Wisconsin-Madison called him a “dynamic expert on investments” and “the Midwest’s most sought-after communicator of savvy, practical investment advice.”
Zempel holds degrees from the University of Chicago, is a Chartered Financial Analyst (CFA) and a Certified Business Economist (CBE). His interests include trumpet playing, dog training, hiking, acting and improvisational comedy.
Washington’s federal fiscal policies on taxing, spending, regulation and foreign trade have shifted dramatically recently and near-term elections could add confusion about future trends. The Federal Reserve’s independence in setting interest rates to implement monetary policy remains under threat, and its new leadership faces many questions. Will inflation decline without interest-rate increases that could trigger a recession? Could AI support a sustained economic boom? Have stock prices reached the “irrationally exuberant” level from which bear-market decline has become inevitable? Will federal deficits diminish or remain a threat to future living standards? Learn what the most reliable indicators point to and what it all means for us in the years ahead.
This session is available to registrants only.
General Session
- What Matters Now: FASB Updates for Private Companies
Angela Storm, Partner, KPMG LLPAngela Storm
Angie Storm is the Chief Accountant in the KPMG Department of Professional Practice (DPP). Angie also serves as Chief Accountant of DPP Americas with responsibility for coordination of various national office activities in the Americas region.
As Chief Accountant, Angie is responsible for overseeing the firm’s response to complex accounting matters and guiding firmwide accounting policy.
Angie graduated from Northwestern University with a Bachelor of Arts Degree in Mathematics and received her Master of Science in Accountancy from DePaul University. She is a licensed CPA in Illinois, New York and Wisconsin and is a member of the AICPA.
FASB standard-setting isn’t standing still. Cut through the noise to focus on the updates that matter most, what’s coming next and how they could affect your financials.
This session is available to registrants only.
General Session
- AI Won't Replace CPAs, but Stagnant Thinking Might
Sherron Permashwar, Founder, The Modern Savvy CPA, LLCSherron Permashwar
Sherron Permashwar, CPA, PFS, is a Wealth Strategist, Financial Mindset Speaker, and founder of The Modern Savvy CPA, LLC. As a Certified Public Accountant and Personal Financial Specialist with nearly three decades of experience, she brings technical financial expertise together with practical, real-life strategy.
Sherron is known for translating complex financial concepts into clear and relatable guidance that audiences can apply. Her work goes beyond the numbers to explore the mindset, behaviors, communication skills, and relationships that influence financial decisions and long-term outcomes.
Through engaging storytelling and practical tools, she helps individuals and professionals move from overwhelm to clarity, from reactive decisions to intentional action, and from traditional number-focused roles to greater strategic influence. She has presented for professional and leadership audiences, including AICPA and CIMA events.
Artificial intelligence is changing how accounting work is performed, but technology itself is not the greatest threat to the profession. The greater risk is failing to evolve. Explore how CPAs can use AI strategically while strengthening the judgment, communication, adaptability and advisory skills technology cannot replace. You will leave this session with practical ways to remain relevant and increase the value you bring to clients and organizations.
This session is available to registrants only.
General Session
- Beyond the Basics: How Ai is Rewriting the Skills, Risks & Judgement of Accounting & Auditing
Nicholas Borden, Manager, CLANicholas Borden
Nick brings more than 10 years of public accounting experience, specializing in health care and nonprofit organizations. He partners with leaders to navigate financial complexity while embracing emerging technologies that are reshaping the workplace. Drawing on his background in assurance, tax, and consulting, Nick focuses on how tools like AI and data analytics can drive efficiency, enhance decision-making, and streamline finance and operational processes. He combines deep technical expertise with a forward-looking perspective to help organizations move from traditional workflows to more intelligent, automated solutions. Nick is passionate about translating complex concepts into practical, actionable strategies. Known for his engaging and collaborative style, he helps teams understand not just what’s changing, but how to confidently apply new technologies to improve productivity and outcomes.
Kayla Kollmer
Kayla Kollmer is a Manager in Assurance with CliftonLarsonAllen LLP (CLA) in Milwaukee, Wisconsin. She works primarily with manufacturing clients, helping organizations navigate complex accounting, financial reporting, and audit requirements while identifying opportunities to improve processes and operational efficiency. As technology continues to transform the profession, Kayla has developed a strong interest in the practical application of artificial intelligence within accounting and auditing. She is passionate about helping professionals leverage AI tools to enhance productivity, improve decision-making, and create value beyond traditional use cases. In this session, Kayla will share real-world examples and actionable strategies for moving AI beyond the basics and into everyday workflows.
Move beyond prompts and productivity hacks to explore how AI is transforming accounting and auditing workflows. Examine the growing importance of professional judgment, critical thinking, skepticism and communication in an AI-enabled environment, and learn how to balance human judgment with AI-driven insights while developing practical AI competencies within your organization.
This session is available to registrants only.
General Session
- The Executive Technology Playbook: 10 Technology Risks Business Leaders Overlook
Scott Hirschfeld, President, CTaccess, Inc.Scott Hirschfeld
Scott Hirschfeld is President & Strategic Technology Advisor at CTaccess, Inc., where he helps organizations align technology investments with business goals while reducing operational and cybersecurity risk. With more than two decades of experience advising business leaders, Scott works with organizations to strengthen technology strategy, improve resilience, and navigate the challenges of an increasingly digital workplace. His practical, business-focused approach helps executives make informed technology decisions that support growth, stability, and long-term success.
Technology risk is no longer just an IT issue. Aging systems, weak cybersecurity controls and the absence of a strategic technology roadmap can create financial, operational and reputational exposure – often without warning. Explore commonly overlooked technology risks and learn how to recognize warning signs, ask better questions of your IT team, prioritize investments and take a more strategic approach to technology decisions that support long-term business goals.
This session is available to registrants only.
General Session
- Hot Tax Practice, Procedure & Ethics Issues: What Practitioners Need to Know
Michael Goller, Shareholder, Reinhart Boerner Van Deuren s.c.Michael Goller
Michael Goller is a shareholder in Reinhart’s Corporate and Tax Departments, where he served as Tax Department Chair for more than 10 years. He leverages his more than three decades of experience, accounting degree and strong relationships within the IRS and various State Departments of Revenue to be an especially effective lawyer. He assists clients with federal and state tax controversy, tax litigation and tax planning.
Michael’s clients vary from large public corporations to mid-sized, private businesses. He’s a self-described “tax geek who litigates,” pairing his outgoing personality with extensive, detailed knowledge and a dedicated work ethic. He represents clients involved in complex disputes with the IRS, the U.S. Department of Justice and various other authorities and has an impressive track record of favorable settlements.
He is the co-author of Federal Tax Practice and Procedure (CCH). Michael enjoys sharing his expertise through writing and speaking engagements on a variety of tax controversy, litigation and planning topics. He is a longtime faculty member at the University of Wisconsin-Milwaukee’s Lubar School of Business and teaches Tax Practice and Procedure in the Graduate Tax Program.
Outside the office, he enjoys cooking haute cuisine, having taken cooking classes in both Italy and France. In fact, over the years, Michael has raised significant funds for a variety of charities by auctioning his services as a chef. He spends time with his wife and daughter, plays golf and loves to travel.
This engaging session will address timely tax practice, procedure, and ethics issues that CPAs and other tax practitioners should know. Stay updated on current IRS practice and procedure developments, professional responsibility issues and common practitioner blunders to avoid. This session will also review recent developments and changes affecting practitioners before the IRS and the Wisconsin Department of Revenue.
This session is available to registrants only.
General Session
- Closing Remarks & Prize Drawings
This session is available to registrants only.
Non-Member Price $429.00
Member Price $329.00